MIDNIGHT FACTORY, FOUNDED IN 2018, IS AN INDEPENDENT FASHION LABEL BORN OUT OF HONG KONG. THE BRAND HAS A STRONG DESIRE TO SEEK FOR POSSIBLE FUSIONS BETWEEN LUXURY PLEASURES, CULTURAL HERITAGE AND STREETWEAR ATTITUDES.
HONG KONG IS A PLACE WITH A DISTINCTIVE AND DIVERSE CULTURAL BLOODLINE, BUT YET, THE SEDUCTIVE SIDES OF THE CITY STILL REMAIN UNCOMMONLY DISCOVERED IN THE GLOBAL MARKET. HENCE, THE BRAND STRIVES TO GO BEYOND THE TRADITIONAL WAYS OF PRESERVING CULTURE AND THINGS THAT WE TREASURE WITH OUR BRAND’S AESTHETIC -WE EXPERIMENT THROUGH OUR COLLECTION. EACH DEVELOPMENT OF OUR PRODUCTS REPRESENTS OUR DILIGENT AND TENACITY TO PUT OUR THOUGHTS INTO OUR CREATIONS.
Midnight Factory’s Monogram represents the combination of culture, design, and modern aesthetic. It is Inspired by the antique bat ornament from the Chinese mascot and decorative arts. In the long history of the Chinese culture, bat is a symbol of luck and it is believed that they could bring fortune to the people. Motif of bat in different forms can always be found on mascots, furniture and even on the Emperor’s clothings.
Bats are nocturnal, active at night.
Just like us.